Amazon needs to learn from Dell’s mistakes. Selling portable electronics is a high-touch process—people want to touch and feel laptops before they make their purchase. Yet, Amazon appears to be selling their flagship product, the Kindle, exclusive from their front-page. The transition from desktops to laptops really turned the tide in favor of HP, who focused on selling through retail channels, against Dell, who even today appears to emphasize selling online.

I have yet to see a SINGLE person rocking an Amazon Kindle…and they’re telling us they can’t keep up with demand? I call bullshit. Somebody needs to set their ego aside and start talking to retail stores. I know I know, Amazon owes it’s success to waging war against brick-and-mortar retail and it’s entire identity is inherently anti-retail. There’ll be difficult conversations to come, but Amazon needs to get this product into physical proximity of it’s potential buyers.